KeepUp
About UsContact
Chico Magic

Chico Magic

4.6
(45 reviews)

Very accommodating for my TTRPG group! No other store in Chico would/could host us and they've made us feel welcome every time we play. The other people who hang out in the store have been super friendly, too. A few of them even joined our D&D table! The store has the best pricing for dice I've seen around Chico. I think the "basic" dice there are about 5$. Other locations that sell dice are usually 10$ minimum. They also have solid selection of D&D books, most of which are the gorgeous special edition covers.

Online Store
Games Available
Yu-Gi-Oh!
Opening Hours
Friday1:00 – 9:00 PM
MondayClosed
Sunday1:00 – 6:00 PM
TuesdayClosed
Saturday1:00 – 6:00 PM
Thursday1:00 – 7:00 PM
WednesdayClosed
KeepUp

Directory

  • Browse All Shops
  • Online Stores

For Businesses

  • Submit Your Shop
  • Become a Sponsor

Legal

  • Privacy Policy
  • Terms of Service
  • Contact Us

KeepUp - The world's largest directory of trading card stores for Pokemon, Yu-Gi-Oh!, Magic: The Gathering, Riftbound, and more.

© 2025 KeepUp. All rights reserved.

Customer Reviews
Ryan Gordon10/9/2025

Very accommodating for my TTRPG group! No other store in Chico would/could host us and they've made us feel welcome every time we play. The other people who hang out in the store have been super friendly, too. A few of them even joined our D&D table! The store has the best pricing for dice I've seen around Chico. I think the "basic" dice there are about 5$. Other locations that sell dice are usually 10$ minimum. They also have solid selection of D&D books, most of which are the gorgeous special edition covers.

Levi Gasman (Sirpent)
Sue Melton
Contact Information

300 Broadway Street

Chico, CA 95928

United States

(530) 899-1886
jesse@chicomagic.com
Visit Website

Stay Updated

Sign up to receive exclusive news, updates and restock information.

10/8/2025

While this establishment was welcoming with its community before the new owner, Jessie has taken it to a whole new level. He will personally help you find a play group if you are to shy to walk up to people and ask. He is more than willing to bend over backwards to make you feel comfortable as if this is his own home. There are so many kind people and you are bound to make at least one new friend after spending a day there. I would be lying if i said i don’t consider this a second home date i say a person safe space where i go to relax/brighten my day. It is one of the few reason i question if moving away is worth it because i doubt i will find a space like this again.

7/25/2025

Great place to find what you need to build your decks and spend some time at Commander, Yu Gi Oh, Dungeons and Dragons nights and other special events! Hidden inside the Phoenix building next to Mas Amor, just in case you get hungry. Lol